I'm Hillary Kilfeather, the owner, creative director, and principal designer for HBK Creative. With more than a decade of experience directing broadcast design teams at CNN and The Weather Channel, I am a natural leader and collaborator who has a passion for working with people.
I love to brainstorm, problem-solve, and provide a unique, thoughtful approach to every project. Nothing is better than seeing a client's excitement when I share creative that brings their brand to life, surpasses their expectations, and genuinely goes well beyond achieving their project goals.
I am a color-obsessed, right-brained people-person, through and through. Different cultures, new places, and the jaw-dropping majesty of nature all give me butterflies. I am deeply drawn to bright, rich colors - a mural painted on the side of a building, a great abstract hanging on a wall, combinations and patterns in textiles, flowers or food - I feel inspired by them all!
I adored my roles in creative department leadership. I found so much reward in inspiring our talented teams to push their ideas into projects that they were truly proud of. I believe good department culture is crucial and worked hard to ensure that every member felt like they were contributing to our success in a significant way.
when i'm not working you might find me at my favorite dance class, watching one of my kids' games, or fundraising for our local schools. On an extraordinary day, my family might be camping in the mountains or exploring someplace exciting and new. There's also a good chance we might just be at home - I'd probably be putting together a flower arrangement, setting a pretty table, or in the kitchen cooking as we get ready to host friends for dinner.
CREATIVE LEADER / ART & DESIGN DIRECTOR / COLLABORATOR
Award-winning creative director of design with extensive experience in television content and network design
Natural leader and seasoned department director and manager, with a strong ability to build and nurture a talented, efficient design team
Excellent judgement, problem-solving skills and the ability to quickly resolve unique and challenging issues
Exceptional client service and interpersonal skills
Fluent in written and spoken Spanish
Bachelor of Science in Visual Communications; Bachelor of Arts in Spanish - Ohio University
CORPORATE EXPERIENCE & PROJECT SHOWCASE
THE WEATHER CHANNEL
CREATIVE DIRECTOR, DESIGN
2013 - 2015
Refined the look and feel of live programming after the network overhaul of 2012, so that all content branding and graphics were well executed and polished
Oversaw the development of all new live show branding, look and feel of all on-screen information including maps, and some feature/special programming
Overhauled the structure and template function of all live programming vizrt products, including lower third banner and fullscreen infographics, working closely with operations and editorial staff for best end result
Was heavily involved in studio and set design for live programming, including the look and feel of all monitor fills
Helped structure and grow our talented creative team, ensuring that they were motivated to work hard, collaborate with one another, and create great things
In my tenure as Creative Director, I influenced much of the work that was done by our design department. Some of my favorite projects are highlighted below; they also represent work I was particularly involved in concepting, designing, and executing.
For more information about the Weather Underground (WUTV) project, click here.
DESIGN DIRECTOR, CNNIE Design (most recent position)
Oversaw the on-air look and feel for CNN International and CNN en Español
Managed a group of 12 designers in a 24 hour work environment
Designed and/or art directed on and off-air products including channel identity, feature and special program branding, daily newscast branding and infographics, set design
Concepted and oversaw development/implementation of new daily graphic products, working closely with operations and editorial staff for best end result